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15 years ago, A group of techies including myself founded ClubOz; one of the first worlds fully interactive video social media services. It was a journey that was both unexpected and extremely interesting from a virtual social & behavioural perspective. We knew the best way to increase the early adoption of the service was to appoint a group of contributors who would provide live online video content and lead interaction. Given that the key people enabled with both technology and internet know how in those days were the early internet supergeeks, we decided to hire a group of beautiful and funny girls who would transmit video and chat to these geek guys. These same guys would sit on the reflector, just waiting for their favorite girl to appear live online. They would chat for hours, developing relationship and internet addictions. Guys would spend 18 hours online, then fall asleep still streaming their live video and costing our service money. Eventually, these guys and girls would give up their real lives to pursue a virtual dream with a partner on the other side of the world. The guys complained bitterly about paying $30 per month subscription, but had no issue whatsoever with sending the girls cheques for $1000s! I realized we were witnessing the birth of internet addiction. |
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With over 258 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been reater. But how do you get started and make the most of this high-impact marketing channel? In the online marketing world, email is considered a medium with broad reach – everyone has an email address, and every- one receives marketing messages in their Inbox. But, did you realize that globally mobile texting has twice as many active users as email? Mobile texting – also known as short message service, or SMS – is an even broader reach vehicle for online marketers.
With over 258 million wireless lines in the U.S. alone, there is nothing but potential for marketers. By 2013, it is estimated that 100% of Americans will have a wireless device. And marketing to these devices is growing as well. In 2007, mobile marketing spending was estimated at $1.8 billion, and mobile marketing revenues will grow to $24 billion by 2013. Mobile marketing is a legitimate and growing channel, and one you can harness quickly and easily. This how-to guide will provide the information you need in order to develop, implement and optimize mobile marketing programs. The guide includes:
A bonus checklist – 10 Tips and Tricks for Mobile Marketing Read more
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